The Missing Link!
1968 Road Runner
383-4v Road Runner Engine 4
In 1968 Plymouth introduced a new coupe. With hardtop
styling, 2 door sedan
lightness and rigidity, This new Plymouth would go down
as being the most ingenious car concept to ever come
out of Detroit.
Chrysler's Robert Anderson asked Brock Yates, "How do
I get the kids' attention?"
Brock's advice was, "Take a car and just strip it down.
Anything that isn't
essential, get rid of it. And then stuff the biggest
engine you've got into it, so
that car will sit at a red light and go: Vroom, vroom,
vroom. All the other
cars will see it, and they'll be so frightened that they
will run up alleys
and hide. Do that car and you'll get their attention."
It was going to be a low budget stripped model with a
taxi cab interior.
Per Brock's, advise it would have an exclusive NEW Engine
as the "Road Runner Engine" The name was boldly printed
unsilenced air breather. A 383 Engine with 440 Heads,
and unsilenced air cleaner with a chrome Oil Breather.
The 1968 models were being put into production, and they
still had no name for this new model. At first, this
new Plymouth was
going to be call the "Lamancha". A name given to the
car by the advertising
group Chrysler commissioned for the job of naming the
Robert Anderson's assistant, Gordon Cherry, came into
his office and
asked him if he watched Saturday morning Cartoons. He
no, but his daughters did. Gordon started talking to
Robert about this
little Bird, Road Runner, and how he cannot be caught.
be caught because he is so agile. He's just a happy-go-lucky
loping along. He's just a happy personality. He can take
off the line very
quickly! When he gets going, he is very fast. Now, anything
that goes that fast
has to be able to stop very quickly; stop on a dime.
You can see the characteristics
that he had. He is never caught and that's why! And best
of all, he whoops: Beep, beep!
Chrysler struck up a deal with Warner Brothers paying
them for the rights
to use a cartoon character on the side their new model.
At this point the
Road Runner was born. Warner Brothers had certain rules
the Road Runner, nine rules that the Road Runner never
For example, if anything is purchased, it has to come
Corporation; Wile E. Coyote keeps buying things to try
to blow up
Road Runner, and they always comes from Acme. Road Runner
runs on the prairie, he only runs on roads. Things like
Sales were projected to be good with anticipated sales
to be around
25,000 units. Well, that was off by an additional 25,000
The Road Runner made musclecar brand loyalists take a
look at this little light
Bird equipped with it's own Road Runner Engine, a 4Spd
that would stop you on a dime.
This 1968 Road Runner was originally ordered with the
Famous Road Runner
Engine, a 4 Spd A833 Transmission and a 3.55 Axle Package.
Manual Steering and Manual 11 inch Brakes made it stop
Dime. The Stripped down bench interior and coupe body
style kept the weight off this Road Runner.
This Road Runner was Ordered in SS1 Sun Fire Yellow
with a Black performance hood stripe and Black side accent
Chrome Road Wheels with White Streak F-70x14 kept this
Road Runner glued to the Road.
Follow the complete restoration of this Road Runner
over the next year.